“Inappropriate” means different things to different people. What’s acceptable for one age group, for example, may be unsuitable for a slightly younger audience. Online, young people can chance upon inappropriate content in various way – from pop-up ads to TikTok videos. The increasingly young age at which children become active in the digital world heightens the risk of them innocently running into something that they find upsetting or frightening. Trusted adults need to be able to help children be aware of what to do if they’re exposed to age-inappropriate content.

In the guide, you'll find tips on a number of potential risks such as social media, gaming and adverts.